In order to improve the rate of conversion i made use of the following recurring elements in the website’s internal pages:
1. Study cases – In each internal service page I included relevant study cases that demonstrate the firm’s expertise in that field.
2. Blog sticky form – This form follows the users as they scroll through the articles on the website. This helps keep the firm in the mind of the user as they read engaging content.
3. Client logos – These logos are displayed in relevant pages to showcase the firm’s history of working with high profile clients.
4. Footer form – Every page is concluded with a contact form. This means potential clients are always given a way to contact the firm, no matter where they are on the page.